Create, preserve, evolve.
Know when, why and how.
Decipher identity: Internalize it. Be internalized.
Never too familiar, never too alien, always compelling.
Striking the right balance.
Reputation Asset Management
Identify strategic options and media solutions for critical events, such as the founding of a new company, a re-branding, or the legal protection of your media assets.
QVI’s Integrated Branding service offers you everything from visual identity design and integrated communications over media service sourcing to web development.
QVI Ventures’ mission is to identify and support promising media and media-related start-up companies in North America, Europe, and select Asian countries through financing, mentorship, and services.
QVI – Reputation Asset Management, Integrated Branding and Ventures
QVI’s consulting services focus on the development of a strong visual identity that builds brand awareness and fosters brand loyalty for your company. We advise on and implement creative solutions that focus on Reputation Asset Management and Integrated Branding, including commercial communications, web and social media development, and the design of promotional and marketing materials. We consult on solutions that align with your company’s culture and ambitions, and take into account your industry, target audiences, key market locations, and available resources.
New York City – Zurich: A Niche With an Extraordinary Reach
You can rely on QVI to execute your communications strategy in two high-value marketplaces. We are headquartered in New York City and operate a branch in Zurich. With a dedicated supplier network at your disposal in both locations, talent for your project can be sourced locally.
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Identity Is Everything™
Identity Is Everything™
In a world where products and services are becoming less differentiable, your brand will become more important than ever. The visual identity of your brand leads the way ahead of your employees, processes, and products. It is quite literally the tip of the spear that creates an indelible impression through intrinsically striking naming, lettering, colors, and graphic symbols.
Identity Is Everything™. It’s tied to our perception of self and how we believe others perceive us. As it relates to brands, identity influences our interactions with clients, institutions, and the world at large. Although identity is an abstract concept, its manifestations and the ways in which it is exercised are often open to view. This gives you the power over your own identity – to create one, modify one, and improve one. Your company can actively manage its perception in the marketplace.
The formulation of an identity helps to define your brand. This is especially critical in today’s competitive global economy – marketing investment requirements increase as the market matures. A strong brand identity, communicated consistently across all applicable media channels, gives your company the chance to stand out.
QVI works with companies to develop the brand identity they aspire to and that aligns with the company’s culture, mission, and goals. QVI’s services – reputation asset management and integrated branding – allow you to take advantage of marketplace opportunities that shape identity, and in turn, foster loyalty to the brand.
Creating indelible impressions, managing perceptions, and standing out – it all leads back to developing a strong brand identity. Identity Is Everything™.
Branding Is a Process
Rigorous research and development is indispensable to ensure your brand meets expectations (see four requirements below). QVI’s clients benefit from a detailed five-phase process that begins with Project Research and moves to Strategy Definition, Core Design, Media Vehicle Creation, to Reputation Asset Management services. This process delivers consistently high quality media solutions.
Consistent application of QVI’s five-step quality process, customized to suit your project, provides your organization with a brand that satisfies and exceeds its four main requirements:
Reputation Asset Management
QVI’s consulting and defense services, as part of Reputation Asset Management, guide you toward marketplace opportunities that shape brand identity and foster brand loyalty. Our services help you navigate the myriad media and representation options as you decide on how to spend your marketing dollars – during the formation process leading up to the creation of your organization’s brand, determining your media needs for a specific product or service, or legally protecting your media assets or assuming a representative function for you.
Benefits of Consulting with QVI
Benefits of Consulting with QVI
QVI can contribute a fresh perspective on branding and media issues and open up established ways of thinking. Contradictions in a company’s communications practices or inconsistencies in a brand’s application are examples of issues that can be addressed candidly by a consultant such as QVI. A long-term consultancy can also serve to mediate between individuals or companies of equal standing in pursuit of a common media / campaign objective.
QVI’s Defense service provides intellectual property registration services for projects we design and that our clients wish to protect against theft and infringement.
- Brand positioning, alignment with brand values
- Development of implicit and explicit brand promise and purpose
- Company, product, and service naming, naming research
- Nomenclature, Voice and tone, language checks
- Brand architecture and alignment strategies
- Brand governance, tools, training and support
- Brand assessment and audits
- Trademark screening and registration
- Founding a new company
- Planning a new product design or a corporate re-branding
- Accompaniment of a project, supervision of other service providers
- Registering work created for your organization with the U.S. Copyright Office and/or international entities
QVI’s Integrated Branding service offers you everything from visual identity design and integrated communications over media service sourcing to web development – all in support of the creation of a new brand, an existing brand’s redevelopment, or the media touch points required for day-to-day promotional activities. Integrated Branding services are done in conjunction with our Reputation Asset Management services or as stand-alone production engagements.
Visual Identity: QVI’s Core Creative Service
A visual identity is a system of graphic design applications and elements, normally starting with a logo or other symbol representing a company, organization or individual. Through QVI, you have access to a design agency that understands how to craft an effective visual identity and will update it as your organization evolves.
- Development and execution of visual identity projects: Typography, Color palettes, Graphic assets, Imagery…
- Development of corporate and product brand systems
- Conception, design and production of all visual marketing materials
QVI Ventures is the agency-affiliated investment and seed capital division of QVI – Identity Is Everything™. QVI Ventures’ mission is to identify and support promising media and media-related start-up companies in North America, Europe, and select Asian countries through financing, mentorship, and services. Choosing an agency-affiliated partner for your start-up, such as QVI Ventures, offers a young company numerous advantages. In contrast to purely financially-driven venture support, the expertise and services of a branding and advertising agency help to efficiently and effectively promote the venture project’s promotional needs as it communicates to its target audiences, including later stage investors and the media at large.
Representation (USA, Switzerland)
Besides supporting media start-ups, QVI Ventures is also available as a local partner / representative for U.S. companies expanding into the Swiss market and vice versa. Choosing QVI Ventures and its parent company as a partner, offers companies a novel approach to expansion, which is primarily marketing-driven as opposed to the traditional model of a distribution-focused and / or solely legal representation by a law firm or fiduciary entity.
QVI & Greater Zurich Area
QVI is under assignment by the Greater Zurich Area AG (GZA) to operate and promote its services in the North American market. With its bi-national focus, QVI Ventures provides the ideal platform and service line for location promotion agencies and similar organizations doing business in the U.S. and Switzerland.
GZA is the official investment support agency of Switzerland’s economic center. The organization assists companies with their Global evaluation and integration into Switzerland. GZA is a public private partnership and acts as a not-for-profit without bias both as a partner on behalf of its cantonal and local partners in Switzerland when it comes to international location competition. – Learn more about GZA at www.greaterzuricharea.com.
Clients & Case Studies
QVI is specialized in business-to-business assignments that require extensive customization, responsive service, and a clear understanding of end-clients who tend to be hard to reach.
Most of our clients are professional organizations serving peers or a well-defined customer segment. They range from small and medium sized enterprises to large conglomerates in diverse industries including: Location Promotion and Diplomacy; Finance; Industrials and High-Tech; Healthcare; Culture and Education; and Real Estate. Many have global offices in QVI’s core markets, the U.S. and Switzerland.
Specific client names and references are available upon request.
If you are interested in one or all of the following case studies, and are not already a QVI client, please contact us with a brief introduction and query. Serious prospects will be given access to the case studies section. We look forward to making your acquaintance.
Connect with QVI – Each assignment is unique and requires a customized approach. When you contact us to discuss a project our first priority is to listen, assume your perspective, and make strategic recommendations. Together we will determine the best media solution for your business, products, and services and transform each challenge into an opportunity. Please send your query to firstname.lastname@example.org.